A Travellerspoint blog

Ferragamo's Four Fashion Hotels in Florence

In beautiful Florence, choice of top hotels is certainly impressive, but definitely not easy!

large_20140615_100123.jpg
View over Florence from Villa Vedetta

For the holidaymaker or relaxation tourist, there is only one hotel:

The Four Seasons, situated on the outskirts, with a fantastic pool, spa and garden.

large_20140615_093759.jpg
Lobby of Four Seasons Hotel Florence

For the businessman, art enthusiast, fashonista or other upscale traveller, the decision is more difficult:

My personal choice is the Lungarno Hotel, owned by the Ferragamo family - of celebrity shoes & fashion fame.

large_90_20140615_081741.jpg

Salvatore Ferragamo was born in 1898 near Napoli. When the family moved to the USA before World War I, Salvatore quickly made his luck in Hollywood, providing made-to-measure shoes to stars like Greta Garbo and Marlene Dietrich or later Audrey Hepburn and Marilyn Monroe. He moved back to Italy in 1937 and acquired Florence's biggest private medieval palace, the Palazzo Spini Feroni, which today houses the Ferragamo company's headquarter, flagship store and museum. After Salvatore's death in 1960, the family managed to keep control and grow the business, including many other luxury lifestyle products, like their Lungarno Collection hotels.

90_20140615_102941.jpg

The name Lungarno originally derives from the cobbled streets that stretch alung the Arno River since antiquity. Nowadays, the Lungarno Collection comprises the four Ferragamo hotels in Florence, plus their super-luxury hotel "Portrait" in Rome. In addition, the family owns the "Borgo San Jacopo" gourmet restaurant inside Hotel Lungarno, "Villa Le Rose" in Chianti, the "Puro Suites" at Scarlino Yacht Club, including use of Nautor Swan Sailing Yachts, a company controlled by Salvatore Ferragamo's son Leonardo, who also runs the Lungarno Collection.

The fabulous four Ferragamo Florence hotels are distinct properties with different styles and strengths and price tags. What they have in common is not only the family ownership, or the sophisticated style by interior designer Michele Bönan, but also the town's monopoly position closest to the Ponte Vecchio bridge over the Arno.

large_20140615_081441.jpg
Ponte Vecchio

Here's my personal impressions of the Lungarno Collection in Florence:

Portrait Florence
This is the group's newest (Spring 2014), most private, expensive and luxurious all-suite hotel in Florence.

large_20140615_101733.jpg
The Portrait hotel's private lobby lounge

Hotel Lungarno Florence
This is the group's most famous property, very sophisticated, elegant, romantic and "old school", with an award-winning restaurant and perfect balcony views of Ponte Vecchio.

large_20140615_101851.jpg
Hotel Lungarno (center, with balcony rooms)

large_90_20140615_080441.jpg
Ferragamo biography book in the Lungarno lobby

large_90_20140615_080548.jpg
Lungarno lobby bar with view of Ponte Vecchio - and Ferragamo croco shoes

large_20140615_080638.jpg
Lungarno view toward Ponte Vecchio and Hotels Portrait, Gallery Art and Continentale

Hotel Continentale Florence
This is the group's most edgy and avantgarde boutique hotel (member of Design Hotels Group), with a slightly feminine or gay touch, appealing to the urban lounge and party crowd. It also hosts a popular rooftop terrace and a spa.

large_90_20140615_120709.jpg
Entrance to Continentale

large_20140614_155642.jpg
View from the popular Continentale "La Terrazza" rooftop directly above Ponte Vecchio

large_20140615_103404.jpg
Avantgarde design hotel interior

large_90_20140615_103516.jpg
Crazy elevators at Continentale

large_20140615_103441.jpg
Continentale relaxation lounge above the tourist crowd (right at Ponte Vecchio entrance)

Gallery Hotel Art, Florence
This is the group's most commonly accessible hotel (by taste and price), with contemporary design and art exhibitions.

large_20140615_120609.jpg
Entrance to Gallery Art

large_20140615_120536_0_.jpg
Gallery Art lobby bar and restaurant with a nice sundeck outside

large_20140615_120514.jpg
Gallery Art library

large_90_20140615_103039.jpg
Temporary public art installation between Hotel Continentale and Gallery Art

Ferragamo headquarters, flagship store and museum in Palazzo Spini Feroni

large_20140615_081901-1.jpg

large_90_20140615_081536.jpg

large_20140615_081653.jpg

375px-Museo_Salvatore_Ferragamo.jpg
(Museum foto: Wikipedia)

-

Posted by LuxuryRogue 01:47 Archived in Italy

Email this entryFacebookStumbleUpon

Table of contents